The Ripple Effect @ The dA
It was Friday night and as soon as I stepped in front of The dA Center for the Arts on 2nd Street, a deep thumping of base beats ripple up from the basement stairs. It only encouraged me to go into the gallery, descended to find a small art gallery. A bit further in the back, a small black box lit with black light and neon live art being created. It didn’t seem to bother the avid music fans and young artist that the basement had no internal cooling system and was cooled by one industrial fan by the entrance way. In fact, the opposite- the heat only encouraged the 40 something people crowd to move closer towards the middle of the room- while DJs plugged in their gear to perform and share their own music.
The dA Center for the Arts in Pomona caters to a wide range of artists. The dA’s most recent partner, Productive Culture headed by Jordan Maldonado, producer and engineer have created a place for young artists to show case their work. As digitization has become more commonplace, electro music has been on the rise with it – a way of expressing ourselves in a digital age. The music industry has been bustling with new ways in creating music and its sounds. Productive Culture as well as fellow affiliates, The Dope Spot and The Ripple Effect have made to focus the sounds of their community by giving local and up and coming artists to share their work, so that they could grow in their craft.
Maldonado made a point when he so very kindly gave me several minutes of his time during the event. The work he is doing is “to give back.” He also spoke about how spaces like the dA were crucial to the developing artists. “Through the dA, I can take the next step. Having the space like the dA has given us the tools and resources and a community to serve.” Maybe that is why all donations curated during the event goes to The East San Gabriel Valley Coalition for the Homeless.
I hope to see and follow the works of Productive Culture, The Dope Spot and on going The Ripple Effect events. Please note the links down below for future events with The dA Center for the Arts, Productive Culture and The Dope Spot.
The dA Center for the Arts July 22, 2016 posted on the 23rd. Live art being made, this particular clip is of me.
Events for The dA Center For the Arts:
Fringe of the Fringe Dedicated to David Bowie:
July 29- Last Friday Night Performances
July 30- Saturday Night Bands doing Bowie tribute songs
August 6- Saturday Bowie dance party and films screening
August 7- Sunday Community drum circle
August 13- Saturday Fashion, costume, dress-up, drag, parafe.
If you have art, music, or fashion or anything you want to share they encourage you to come and enjoy the event with us in memory of David Bowie.
Future events for Productive Culture:
500 Block Pomona Art Walk August 13th 5PM-10PM
featuring The Ripple Effect
Free, all ages. Art, food court, vendors and music.
Lots to see, hear and taste.
Productive culture . com
SOUNDCLOUD: Productive Culture